Communicating innovation: What can we do better?
Have you ever seen a bridge collapse on TV? We only care about inspection and maintenance if it does not work. However, its implications and the new robotics applications are not always perceived with their due magnitude.
In this line, the adoption of robotics has become a vibrant topic not only in the technical realm but also in societal and political discussions and the subject matter of this workshop. We will speak about safety concerns, socio-economic impact, engagement of communities, and regulatory frameworks that are becoming defining factors on the road to successful robotics adoption. In other words, during the workshop we will discuss how the innovation uptake should be supported by effective communication of innovations: explaining the benefits, tackling risks and fears and openly communicating the challenges ahead, taking them closer to the general public. On the other side, we will inquire how can needs of society can be communicated and addressed better to policymakers or companies through innovations.
These and more questions will be tackled by innovation & communication expertss Marta Palau Franco and Juan Antonio Pavón Losada. Also, the recipe for successful innovation communication in the field of robotics in inspection and maintenance will be presented by Carlos Matilla, CEO of FuVeX!
Date: May 25th, 2022
Time: 11-13.00 CET
Join this interactive workshop organised by Robotics4EU, RIMA Network & RI4EU where we will explore how the landscape of innovation & communication can be strengthened and how it can help the adoption of robotics in I&M.